Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness. So how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner ads.

/source:15 banner ad design tips to get more clicks

Tip 01: Use the most effective, standard banner sizes

According to Google Adsense, the most successful standard banner sizes are:
728×90px — Leaderboard
300×600px — Half Page
300×250px — Medium Rectangle
336×280px — Large Rectangle

Tip 02: Place your banner ads correctly

Purchase space on a website where your design will be featured above the fold and close to the main content of a page.

Tip 03: Maintain hierarchy

Banner ad design relies upon the right balance within each ad, so watch your hierarchy. Effective banner ads are designed to increase brand awareness and drive traffic to your website. They have three basic components:
– Your company logo: Your company logo must be included to build brand awareness. Make sure it’s visually dominant, but not as dominant as the value proposition or the call to action.
– The value proposition: The value proposition showcases the service/product you provides and calls attention to itself with attractive offers and prices. Think things like: “High quality” or “50% off” or “Limited time offer.” This should take up the most space in your ad and be the first thing that viewers’ eyes see.
– The call to action: The call to action (or CTA) is the text or button that invites users to click. Phrases like “Learn more” or ‘”Get started” or “Watch Now” are great examples. This should be a clear focal point of the ad.

Tip 01: Use the most effective, standard banner sizes

According to Google Adsense, the most successful standard banner sizes are:

728×90px — Leaderboard
300×600px — Half Page
300×250px — Medium Rectangle
336×280px — Large Rectangle

Design Studi- Online,
Design Studio Online,
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DSO,
dsovn,
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dịch vụ thiết kế form ấn phẩm truyền thông,
dịch vụ thiết kế poster,
dịch vụ thiết kế áp phích.
Tip 02: Place your banner ads correctly

Purchase space on a website where your design will be featured above the fold and close to the main content of a page.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế ấn phẩm truyền thông,
dịch vụ thiết kế form ấn phẩm truyền thông,
dịch vụ thiết kế poster,
dịch vụ thiết kế áp phích.
Tip 03: Maintain hierarchy

Banner ad design relies upon the right balance within each ad, so watch your hierarchy. Effective banner ads are designed to increase brand awareness and drive traffic to your website. They have three basic components:
– Your company logo: Your company logo must be included to build brand awareness. Make sure it’s visually dominant, but not as dominant as the value proposition or the call to action.
– The value proposition: The value proposition showcases the service/product you provides and calls attention to itself with attractive offers and prices. Think things like: “High quality” or “50% off” or “Limited time offer.” This should take up the most space in your ad and be the first thing that viewers’ eyes see.
– The call to action: The call to action (or CTA) is the text or button that invites users to click. Phrases like “Learn more” or ‘”Get started” or “Watch Now” are great examples. This should be a clear focal point of the ad.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế ấn phẩm truyền thông,
dịch vụ thiết kế form ấn phẩm truyền thông,
dịch vụ thiết kế poster,
dịch vụ thiết kế áp phích.
Tip 04: Keep it simple

Keep content and visuals simple. Viewers are probably only going to glance at your web banner ad for a second.

Tip 05: Use buttons appropriately

Depending on the type of banner, buttons will often increase the click-through rate (CTR) of your ad. If you’re going to use them, place them after your copy on the lower right side in (tastefully) contrasting colors. Always keep them consistent throughout the set of ads.

Tip 04: Keep it simple

Keep content and visuals simple. Viewers are probably only going to glance at your web banner ad for a second.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế ấn phẩm truyền thông,
dịch vụ thiết kế form ấn phẩm truyền thông,
dịch vụ thiết kế poster,
dịch vụ thiết kế áp phích.
Tip 05: Use buttons appropriately

Depending on the type of banner, buttons will often increase the click-through rate (CTR) of your ad. If you’re going to use them, place them after your copy on the lower right side in (tastefully) contrasting colors. Always keep them consistent throughout the set of ads.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế ấn phẩm truyền thông,
dịch vụ thiết kế form ấn phẩm truyền thông,
dịch vụ thiết kế poster,
dịch vụ thiết kế áp phích.

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