Inspired by the famous Hang Trong painting “Ly Ngu Vong Nguyet”, DS-O has introduced a luxurious and corporate mooncake box for LN. Carp is the symbol of people’s effort and will; also in Chinese, “carp” means “abundant”, demonstrating the prosperity. While the full moon symbolizes the perfection. Carp heading towards the full moon means that people keep trying to achieve success and prosperity in life. LN would like show their will towards the success in work and cooperation. Therefore, DS-O has chosen “Ly Ngu Vong Nguyet” for LN’s mooncake box.
Expressing Asian traditional beauty with an elegant and luxurious look, LN’s mooncake box is the harmonious combination of tradition and modernity, which is suitable as gifts for important clients, partners. This gift not only shows the respect but also the sincere desire to cooperate in the long term that LN expresses through this elegant mooncake box.
/ client: LN Co., Ltd
/ agency: Design Studi- Online
/ art director: tungTADAA
/ graphic designer: Jumbojumbo
/ photographer: tungTADAA
/ styling: Sơn Tùng
/ retouching: Duy Bách
/ production: Hoàng Anh
Using the two main colors which are gold and dark blue creates the luxurious and elegant look for the box. The gold color of “Ly Ngu Vong Nguyet” illustration is artistic and stands out on the dark blue background, which is like the moon shining brightly in the night sky. The box has combined brilliantly Vietnameses traditional and cultural images and the professionality, the lux and elegance that LN would like to express on the gifts for their partners.
The inside part of the box is lined with a piece of elegant golden silk, under the blue mooncake boxes, following the gold-blue tone of the whole box. This silk piece is not only the luxurious lining for the box, but this moonlight gold tone makes people feel like there is a moonlight river carrying the pretty mooncake boxes.
Six small boxes inside are divided into two categories of pattern: 3 boxes are printed with the small version of “Ly Ngu Vong Nguyet” and the other 3 boxes seem like they describe a scenery of the tranquil lake under the quiet night sky. When the big box is opened to reveal the small ones inside, the receiver would feel like they see a scenery painting of a beautiful night with light moon and wind. High artistry together with the professionality has created a product which is not only attractive but also beautiful in the meaning.
When opening the small box to take the cake, the user would be amazed by the smart design. In the ordinary boxes, the box is simply the cover to protect the cake, taking the cake out is a little hard as people have to put their hands inside to get it. In LN’s mooncake box, the support will be pushed up as the box opens, which makes it easier to take the cake out.
The traditional styles has been elevated to the luxurious and elegant level with the smart design of the box. This makes LN’s mooncake box is a huge success. The mooncake box is no more an ordinary gift; it has become a work of art to give to LN’s important partners.