Kuma Jiro is a personal brand of a Graphic designer and Photographer working in Vietnam.
Kuma Jiro / photograph: BB
/ LOGO CONCEPT
The logo we designed for Jiro has its own characters, it represents his personalities and creativeness. It shows the modernity as well as the uniqueness. We took the main inspiration from the infinity symbol. The infinity symbol stands for the limitless of creation, but the big problem is that how to make the popular symbol become stand out. And our solution is to combine the main letter in his short name “KJ”. The circle is selected to promote the stability and the perfection of the logo and also represent our responsibility for work. It’s also considered as the shape of the sun, which perform for the power, the uniqueness and the pioneer.
/ COLOR CONCEPT
The main color is red, the color of good luck in Asia. Red also performs the passion for work and the power of the pioneer.
/ TYPEFACE CONCEPT
We chose sans serif typeface: Futura Medium (edited) as it represents for the simplicity, youth and modernity of the logo. Font weight is selected as bold, which shows the stability and the steadiness. And the other typeface we used is Segoe UI Light to promote for the simplicity, friendliness and to highlight the contrast of it with the Futura Medium typeface.
/ VISUAL IDENTITY SYSTEM
Pattern used a part of the logo – the infinity symbol to maintain logo identity and to highlight KJ is creative infinitely. The pattern structure may be flexibly applied in different angles.
/ BUSINESS CARD
Double thick paper with red paper and white paper. The front side consists of logo, brand name – name of the brand owner. The back side consists of personal informations (jobs, contacts). The symbol part of the back side uses the circle for the design to maintain its identity and to increase the unification between two sides of the business card.
In the application system, we keep the logo displayed simply with positive space without conflict with the pattern system.