Cong Nghe TM is a company specializes in providing Optoelectronic equipments. Founded in 2009. With ability to touch modern technology, flexible creation as well as experience with projects management, the solutions created by Cong Nghe TM are appreciated because of their effectiveness.
We was tasked to develop a new logo, brand identity and website to stand out and show the aspects of technology, stability and prosperity.
tung TADAA / assistant: BB
client: Cong Nghe TM
/ LOGO CONCEPT
We take the main inspiration from the lightning symbol. The lightning symbol is the image of electronic technology, and its light also refers to the fiber – the main major of Cong Nghe TM company. But the big problem is how to make the popular symbol becomes stand out. And our solution is to combine the main letter of this company name – “TM” following the ligature method.
The movement is directed toward upward direction and bias a 30 degree angle. 30 degree angle is one of the 3 angles that are most stable and look as the upward direction represents for the desire of developing the prosper and stable commerce (following the conceptions of Asians).
The circle is selected to promote the friendliness, stability and perfection.
/ COLOR CONCEPT
The main color is dark blue. Blue is straight, powerful, reliable, secure, responsible and honest.
/ TYPEFACE CONCEPT
We chose san serif typeface Keep Calm Medium as it demonstrates the high technology, simplicity and modernity of the logo. Font weight is selected as bold, which shows the stability and the steadiness. And the other typeface I used is San Francisco Text Light / Heavy to promote for the simplicity, friendliness.
/ VISUAL IDENTITY SYSTEM
Pattern used a part of the logo – the lightning symbol to maintain logo identity. The pattern structure may be flexibly applied in different angles.
/ BUSINESS CARD
Double thick paper with dark blue and white paper.
In the application system, I keep the logo displayed simply with positive space without conflict with the pattern system. Informations and margin were presented in a simple and basic way.
Website is designed with full of necessary sites and still remain Cong Nghe TM’s visual identity systems (Typeface concept, Color concept, Visual identity system). Each module’s place, space, size, color, shades… are designed by us in such a close and clear way. Modern features of a product website are designed optimal and easy to use.