There was a time when product packages were just a container and labels were meant only for specifying the product details. The changing market has now put many additional responsibilities on those in-charge of product packaging design of a company. Product packages now have the important responsibility of attracting the customers.

This increased responsibility of product packages finally lands on the shoulders of Graphic designers. They are required to put all their creativity into designing a product package which is nice and ensure the effect of attracting customers among a huge variety of other brands’ products on the shelves.

In this week’s TIPs, DS-O would like to list a few useful tips to be applied in packaging design.

Tip 06: Be In Line With Market Trends

In this social media generation, there are lots of things that create hype and become trendy. Stay updated about those trends, and incorporate them into your package design. Use those hypes created by movies and media to boost your products’ sales. Consumers get attracted to your product when you jump in the trend thus increasing the sales volume of your product.

Tip 07: Be Empathetic To Consumer While Designing A Package

When you start creating a product package, you should think from a consumer’s perspective before letting the designer in you to take the charge. Think about the expectation a consumer may have with your product. Take for example things like chips and biscuits.
As a consumer, you must have wanted to be able to close the packet after eating it half and save it for later. What if you can make a re-sealable packet? Consumers will love the package, and this will automatically increase your sales.

Tip 08: Include Some Humour

There’s no rule that binds you from being humorous with your customers. You don’t have to keep your product package and labels straightforward. You can always introduce some humour to your product packaging to develop a friendly relation with your customers. Including humour will, in fact, attract customers to your product.

Tip 06: Be In Line With Market Trends

In this social media generation, there are lots of things that create hype and become trendy. Stay updated about those trends, and incorporate them into your package design. Use those hypes created by movies and media to boost your products’ sales. Consumers get attracted to your product when you jump in the trend thus increasing the sales volume of your product.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.
Tip 07: Be Empathetic To Consumer While Designing A Package

When you start creating a product package, you should think from a consumer’s perspective before letting the designer in you to take the charge. Think about the expectation a consumer may have with your product. Take for example things like chips and biscuits.
As a consumer, you must have wanted to be able to close the packet after eating it half and save it for later. What if you can make a re-sealable packet? Consumers will love the package, and this will automatically increase your sales.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.
Tip 08: Include Some Humour

There’s no rule that binds you from being humorous with your customers. You don’t have to keep your product package and labels straightforward. You can always introduce some humour to your product packaging to develop a friendly relation with your customers. Including humour will, in fact, attract customers to your product.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.
Tip 09: Make It Fun

Hanger tea-bags are one of the first things that will come to your mind when you think of this. These tea-bags are in a shape of a t-shirt with a hanger. The t-shirt is your actual tea-bag while the hanger makes it easier to hang the tea-bag on the edge of the cup.

The idea is not only making it easier for the customers to use the product, but also doing it in a fun way. Create your product packaging in a way that it makes it fun to use the product. Apart from the product itself, consumers will start buying it for the fun part.

Tip 10: Choose Colours That Can Help The Package Stand Out

Colour of a package is a very important element of the whole design. So, you should choose your package colour very carefully. It should be bright and loud enough to attract customers to its shelf. At the same time, it should also be easy on the eyes.

When a customer enters the aisle of a supermarket, your product package should be clearly recognisable from other competing products. Furthermore, the label of the product should also be legible that a person can know the product’s name and its brand with just one look.

Tip 09: Make It Fun

Hanger tea-bags are one of the first things that will come to your mind when you think of this. These tea-bags are in a shape of a t-shirt with a hanger. The t-shirt is your actual tea-bag while the hanger makes it easier to hang the tea-bag on the edge of the cup.

The idea is not only making it easier for the customers to use the product, but also doing it in a fun way. Create your product packaging in a way that it makes it fun to use the product. Apart from the product itself, consumers will start buying it for the fun part.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế nhận diện thương hiệu,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.
Tip 10: Choose Colours That Can Help The Package Stand Out

Colour of a package is a very important element of the whole design. So, you should choose your package colour very carefully. It should be bright and loud enough to attract customers to its shelf. At the same time, it should also be easy on the eyes.

When a customer enters the aisle of a supermarket, your product package should be clearly recognisable from other competing products. Furthermore, the label of the product should also be legible that a person can know the product’s name and its brand with just one look.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.

hello@ds-o.vn

+84 9 3200 3889

50 Hang Bai, Hoan Kiem, Ha Noi

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