Branding is the most critical part of your business. It communicates your vision to your customers. Your Brand Design informs clients of the service that they can expect from your products or services. Your brand gives you a step above the competition, as your business reflects your personal touch to the industry of your choice.
Branding is critical for your professional business. The right Brand Identity will either gain you loyal customers or repel prospects away from your company.
DS-O would like to collect some tips for great branding design at the reference of designers and companies.
There are so many sources of information floating around online. You might even notice that trends in your niche often change. The best thing you can do for your Brand is to keep your design classic so that it stands the test of time. Think of what you want your logo to look like. What brand colours would you like to focus on? How would you like potential clients to think of you? Just because your branding is a classic, does not mean that it has to be dull. Add your personality and flavour. Traditional fonts, shapes, and images are perfect for a long-lasting brand image.
What is your personality? What is your brand personality? When considering what logo and colour scheme you wish to use, always remember what will be best for the reflection of your business. For example, if you are an Accounting business, you should not use excessive colours or curly fonts. If you are a beach bar service, you do not want to bore potential clients away with dull colours. These considerations add up when creating your Brand design. Customers are drawn to visuals that represent your voice. Make it a great first impression.
There are so many sources of information floating around online. You might even notice that trends in your niche often change. The best thing you can do for your Brand is to keep your design classic so that it stands the test of time. Think of what you want your logo to look like. What brand colours would you like to focus on? How would you like potential clients to think of you? Just because your branding is a classic, does not mean that it has to be dull. Add your personality and flavour. Traditional fonts, shapes, and images are perfect for a long-lasting brand image.
What is your personality? What is your brand personality? When considering what logo and colour scheme you wish to use, always remember what will be best for the reflection of your business. For example, if you are an Accounting business, you should not use excessive colours or curly fonts. If you are a beach bar service, you do not want to bore potential clients away with dull colours. These considerations add up when creating your Brand design. Customers are drawn to visuals that represent your voice. Make it a great first impression.
If you are looking for a wide audience of clients, you do not want to blend in with the crowd. While it is beneficial to check out the competition from time to time, avoid copying their design or you will go unnoticed. A healthy relationship with your client begins with a unique design. It needs to have integrity and remain consistent. When staying consistent, your brand can grow a strong brand equity. This leads to a higher value placed on your products and services.
Take Coca-Cola for example. Their brand value is greater than any other generic soda sold on store shelves today. Why is this? The Coca-Cola brand has built a long-lasting Brand equity. This has established an excellent reputation with their consumers. If the company were to charge higher prices for their products, chances are, their customers will be willing to pay that price. This is why they are one of the best examples of great Brands.
One rule of thumb is to limit your colour scheme to just a few colours. Try not to use more than three colours on your logo and website. You want to keep it straightforward and cost-effective. If you want to use more than three colours, you will pay a premium price for promotional material and printing.
If you are looking for a wide audience of clients, you do not want to blend in with the crowd. While it is beneficial to check out the competition from time to time, avoid copying their design or you will go unnoticed. A healthy relationship with your client begins with a unique design. It needs to have integrity and remain consistent. When staying consistent, your brand can grow a strong brand equity. This leads to a higher value placed on your products and services.
Take Coca-Cola for example. Their brand value is greater than any other generic soda sold on store shelves today. Why is this? The Coca-Cola brand has built a long-lasting Brand equity. This has established an excellent reputation with their consumers. If the company were to charge higher prices for their products, chances are, their customers will be willing to pay that price. This is why they are one of the best examples of great Brands.
One rule of thumb is to limit your colour scheme to just a few colours. Try not to use more than three colours on your logo and website. You want to keep it straightforward and cost-effective. If you want to use more than three colours, you will pay a premium price for promotional material and printing.
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