Story about Tiffany’s iconic Blue Box

The beautiful blue color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with the federal government, the color is trademarked. The packaging on which the color appears is also trademarked, as is the white satin ribbon tied around said packaging. In all, it is very possibly the most recognizable and most desired retail container in history.

It’s the Tiffany Blue Box—and yes, the term “Tiffany Blue Box” is trademarked, too.
DS-O would like to look closer to the story about Tiffany’s iconic Blue Box this week.

/Source How Tiffany’s Iconic Box Became the World’s Most Popular Package

Most brands would kill for the sort of instant recognition value of Tiffany & Co.’s robin’s egg blue and that tiny box. As Bernd H. Schmitt wrote in his 1999 book Experiential Marketing, “It’s happened more than once that someone has put a gift, bought elsewhere, into a Tiffany box in order to enhance its value.” As if there were any doubt, empty Tiffany boxes are sold on sites like Etsy and eBay—at least until Tiffany’s attorneys find out.

It started in 1845, when Charles Lewis Tiffany put out a catalog for his “stationery and fancy goods” store at 259 Broadway in New York. The shop, opened with a $1,000 loan, had been in business just eight years but had already made a name for itself by selling fine silver wrought in the new “American style,” a clean, natural look that scuttled the fussy ornateness of the Old World.

Most brands would kill for the sort of instant recognition value of Tiffany & Co.’s robin’s egg blue and that tiny box. As Bernd H. Schmitt wrote in his 1999 book Experiential Marketing, “It’s happened more than once that someone has put a gift, bought elsewhere, into a Tiffany box in order to enhance its value.” As if there were any doubt, empty Tiffany boxes are sold on sites like Etsy and eBay—at least until Tiffany’s attorneys find out.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.

It started in 1845, when Charles Lewis Tiffany put out a catalog for his “stationery and fancy goods” store at 259 Broadway in New York. The shop, opened with a $1,000 loan, had been in business just eight years but had already made a name for itself by selling fine silver wrought in the new “American style,” a clean, natural look that scuttled the fussy ornateness of the Old World.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.

Some say Tiffany chose its signature blue to reflect the popularity of the turquoise jewelry then in vogue, but nobody is sure. What is certain is that the shade became instantly identified with Tiffany—and with the finest jewelry in the business.

When the company introduced its diamond engagement ring in 1886, the effect was complete. The Tiffany Blue Box became every bit as coveted as the ring, or whatever else might be nesting inside. In 1906, the New York Sun reported that Charles Lewis Tiffany “has one thing in stock that you cannot buy of him for as much money as you may offer; he will only give it to you. And that is one of his boxes.”

Pantone has developed the color standard for Tiffany’s proprietary blue No. 1837, used by the suppliers of those little boxes. Of the hue, Pantone Color Institute executive director Leatrice Eiseman said, “It evokes positive thoughts and reactions, and this, combined with the status that Tiffany has assigned to it, makes for perfect packaging.”

Some say Tiffany chose its signature blue to reflect the popularity of the turquoise jewelry then in vogue, but nobody is sure. What is certain is that the shade became instantly identified with Tiffany—and with the finest jewelry in the business.

When the company introduced its diamond engagement ring in 1886, the effect was complete. The Tiffany Blue Box became every bit as coveted as the ring, or whatever else might be nesting inside. In 1906, the New York Sun reported that Charles Lewis Tiffany “has one thing in stock that you cannot buy of him for as much money as you may offer; he will only give it to you. And that is one of his boxes.”

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.

Pantone has developed the color standard for Tiffany’s proprietary blue No. 1837, used by the suppliers of those little boxes. Of the hue, Pantone Color Institute executive director Leatrice Eiseman said, “It evokes positive thoughts and reactions, and this, combined with the status that Tiffany has assigned to it, makes for perfect packaging.”

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.

hello@ds-o.vn

+84 9 3200 3889

50 Hang Bai, Hoan Kiem, Ha Noi

Newsletter: