Design aesthetics are constantly changing, but brands who find the right fit rarely have to re-brand down the line. Think about some of your favorite brands—how many logo changes (other than a slight refresh) have they undergone during the company’s history?
There are many styles to consider and thanks to these amazing applications, famous brands do not have to rebrand constantly. Their brands have imprinted in people’s mind so well.
Join DS-O to learn about some popular styles for branding design.
/ source 4 steps to establishing a design aesthetic for your brand
Think brands like Coca-Cola or Goodyear. While recent trends may seem exciting and fresh, they also have the most potential to become outdated quickly. By establishing a classic design aesthetic for your brand, you could have something with serious staying power and the ability to reach a wide audience.
Starbuck’s badge logo is a good example of retro done right. Retro designs are great for brands that fit the aesthetic. Hip coffee shops and throwback hair salons are taking advantage of this look and updating it. While some may think of retro as old-hat, it’s experiencing a resurgence in popularity that your brand could take advantage of.
Think brands like Coca-Cola or Goodyear. While recent trends may seem exciting and fresh, they also have the most potential to become outdated quickly. By establishing a classic design aesthetic for your brand, you could have something with serious staying power and the ability to reach a wide audience.
Starbuck’s badge logo is a good example of retro done right. Retro designs are great for brands that fit the aesthetic. Hip coffee shops and throwback hair salons are taking advantage of this look and updating it. While some may think of retro as old-hat, it’s experiencing a resurgence in popularity that your brand could take advantage of.
Google’s simple logo is a great example of this—probably because they invented it! This innovative and modern technique (the evolution of flat design) uses grids, light and shadow to create modern graphics. This may be the right design for someone in a web-based space or whose brand exists in a lot of online properties.
A newer trend, these logos look like they’ve been drawn or chalked. This technique doesn’t quite work for traditional or even tech companies, but smaller brands who maybe have a handcrafted product can take advantage of this low-key style.
Google’s simple logo is a great example of this—probably because they invented it! This innovative and modern technique (the evolution of flat design) uses grids, light and shadow to create modern graphics. This may be the right design for someone in a web-based space or whose brand exists in a lot of online properties.
A newer trend, these logos look like they’ve been drawn or chalked. This technique doesn’t quite work for traditional or even tech companies, but smaller brands who maybe have a handcrafted product can take advantage of this low-key style.
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