There was a time when product packages were just a container and labels were meant only for specifying the product details. The changing market has now put many additional responsibilities on those in-charge of product packaging design of a company. Product packages now have the important responsibility of attracting the customers.

This increased responsibility of product packages finally lands on the shoulders of Graphic designers. They are required to put all their creativity into designing a product package which is nice and ensure the effect of attracting customers among a huge variety of other brands’ products on the shelves.

In this week’s TIPs, DS-O would like to list a few useful tips to be applied in packaging design.

/ source:Tips For Designing A Creative Label And Packaging Design

1. Make It Usable

Nothing can be better than making a product package usable in ways more than it is meant to be. A product package will make the product memorable if it remains useful for the customer even after the product has been used.

For Example- The new Gems chocolate packaging design is a ball filled with Gems, and that is a useful package for its ultimate consumers – children. Once a child knows that he will get a ball to play after eating Gems, he will always want to buy it. Not only children but adults too like gaining double benefits wherever they can get. By making a package usable, you can attract customers by showing them the double benefit.

2. Make It Product Friendly

Every package is meant for a particular product only. So, it should be designed in a way that it shows its friendly relation with the product. If a package does not reflect its complementary relationship with the product, it can really hamper the product’s sales. Ketchup always created a problem for the user when they came in glass bottles.

Heinz introduced its compressible upside-down package for ketchup, and its sales hiked many folds just because of the complimentary packaging design. Thus, you need to come up with creative and product-friendly package design ideas for your product.

3. Launch Some Special Editions

Impulse buying is considered a bad habit for consumers, but when you are on the sellers’ side, you must promote impulse buying. Stay tuned to the market, introduce some limited edition of packaging related to whatever is trending.

To take an example; if it is the FIFA season, then introduce a limited edition of football-related creative packaging to promote impulse buying among football lovers.

1. Make It Usable

Nothing can be better than making a product package usable in ways more than it is meant to be. A product package will make the product memorable if it remains useful for the customer even after the product has been used.

For Example- The new Gems chocolate packaging design is a ball filled with Gems, and that is a useful package for its ultimate consumers – children. Once a child knows that he will get a ball to play after eating Gems, he will always want to buy it. Not only children but adults too like gaining double benefits wherever they can get. By making a package usable, you can attract customers by showing them the double benefit.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.
2. Make It Product Friendly

Every package is meant for a particular product only. So, it should be designed in a way that it shows its friendly relation with the product. If a package does not reflect its complementary relationship with the product, it can really hamper the product’s sales. Ketchup always created a problem for the user when they came in glass bottles.

Heinz introduced its compressible upside-down package for ketchup, and its sales hiked many folds just because of the complimentary packaging design. Thus, you need to come up with creative and product-friendly package design ideas for your product.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.
3. Launch Some Special Editions

Impulse buying is considered a bad habit for consumers, but when you are on the sellers’ side, you must promote impulse buying. Stay tuned to the market, introduce some limited edition of packaging related to whatever is trending.

To take an example; if it is the FIFA season, then introduce a limited edition of football-related creative packaging to promote impulse buying among football lovers.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.
4. Break The Rules In The Right Way

Coming out of the conventional rules to break the monotony is always a good idea. But while breaking the rules, stay conscious to go in the right direction. Almost all industries have some pre-defined rules. For example, shoes come in carton boxes, toothpastes come in a tube so on and so forth.

If you can change the rule of your industry and come up with an innovative packaging, then your product will never go unnoticed. But while breaking the rule, it is imperative to make sure you are not ruining the complementary relation between the product and its package.

5. Keep It Simple And Hassle-Free

While doing a creative work like creating a product package or designing a label, remember the rule – less is more! It is good to be creative while designing but beware of the glitch of overdoing. The package, as well as its label, should be clean and simple. Keeping the label clean does not mean hiding the required information. Give all relevant information on your product package but don’t make it too artistic.

4. Break The Rules In The Right Way

Coming out of the conventional rules to break the monotony is always a good idea. But while breaking the rules, stay conscious to go in the right direction. Almost all industries have some pre-defined rules. For example, shoes come in carton boxes, toothpastes come in a tube so on and so forth.

If you can change the rule of your industry and come up with an innovative packaging, then your product will never go unnoticed. But while breaking the rule, it is imperative to make sure you are not ruining the complementary relation between the product and its package.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế nhận diện thương hiệu,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.
5. Keep It Simple And Hassle-Free

While doing a creative work like creating a product package or designing a label, remember the rule – less is more! It is good to be creative while designing but beware of the glitch of overdoing. The package, as well as its label, should be clean and simple. Keeping the label clean does not mean hiding the required information. Give all relevant information on your product package but don’t make it too artistic.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế packaging,
dịch vụ thiết kế bao bì,
dịch vụ thiết kế bao bì ứng dụng nhận diện,
dịch vụ thiết kế bao bì sáng tạo.

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+84 9 3200 3889

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