1. A strong focal point: This may sound like a bit of a no brainer but it’s very important to have a clear focal point that draws the eye of the browser in, If they actually pick the magazine up then half the job is done. The focal point could be anything from a strong […]

1. A strong focal point:

This may sound like a bit of a no brainer but it’s very important to have a clear focal point that draws the eye of the browser in, If they actually pick the magazine up then half the job is done. The focal point could be anything from a strong bold headline, a large number, or an arresting image such as a portrait.

When using cover models eye contact is very important and provides an easy way to instantly engage with the viewer. Whenever possible faces and eye contact should feature within the top third of the cover.

2. Use of colour

There’s an old adage that says “green should never be seen on a cover” and it’ll come as no surprise that red is the most prevalent colour used on covers for its attention grabbing qualities. Either way, the use of colour on covers is extremely important and as with any area of design, the colour-scheme that you choose will affect the tone and overall feeling of the cover.

Reds and yellows both have standout qualities but can come across too salesy and brash if overused. Black covers are seen to not sell by some people but a black cover can provide a perfect canvas for some beautiful eye-catching foil blocked typography. Equally with green, it would be a different story if you employed a squint-inducing fluoro Pantone green rather than a CMYK mix which is always going to look a bit murky.

1. A strong focal point:

This may sound like a bit of a no brainer but it’s very important to have a clear focal point that draws the eye of the browser in, If they actually pick the magazine up then half the job is done. The focal point could be anything from a strong bold headline, a large number, or an arresting image such as a portrait.

When using cover models eye contact is very important and provides an easy way to instantly engage with the viewer. Whenever possible faces and eye contact should feature within the top third of the cover.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
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dịch vụ thiết kế brochure,
dịch vụ thiết kế catalogue,
dịch vụ thiết kế brand book,
dịch vụ thiết kế profile công ty,
dịch vụ thiết kế menu,
dịch vụ thiết kế photobook,
dịch vụ thiết kế dàn trang,
dịch vụ thiết kế editorial,
dịch vụ thiết kế tạp chí,
dịch vụ thiết kế magazine.
2. Use of colour

There’s an old adage that says “green should never be seen on a cover” and it’ll come as no surprise that red is the most prevalent colour used on covers for its attention grabbing qualities. Either way, the use of colour on covers is extremely important and as with any area of design, the colour-scheme that you choose will affect the tone and overall feeling of the cover.

Reds and yellows both have standout qualities but can come across too salesy and brash if overused. Black covers are seen to not sell by some people but a black cover can provide a perfect canvas for some beautiful eye-catching foil blocked typography. Equally with green, it would be a different story if you employed a squint-inducing fluoro Pantone green rather than a CMYK mix which is always going to look a bit murky.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế brochure,
dịch vụ thiết kế catalogue,
dịch vụ thiết kế brand book,
dịch vụ thiết kế profile công ty,
dịch vụ thiết kế menu,
dịch vụ thiết kế photobook,
dịch vụ thiết kế dàn trang,
dịch vụ thiết kế editorial,
dịch vụ thiết kế tạp chí,
dịch vụ thiết kế magazine.
3. Be consistent but never boring

As with any serialised form of design, magazine covers should be recognisable in their overall approach from issue to issue so that they’re recognisable but not too similar as to be confused with the previous issue or worse still, be seen as boring. This can be easily achieved through static elements such as the position and colour of the masthead/logo, a unifying and consistent colour scheme and typographic approach or by having a consistent photographic style from issue to issue.

This should be seen as an overall approach rather than a restrictive set of rules and you should never be afraid to do something different and amazing just because it breaks a few rules.

4. Typographic hierarchy and shelf placement

It will come as no surprise that typographic hierarchy within cover design is extremely important but so is its placement on the cover. Its often not just a case of creating the most visually appealing combination of image, main headline and secondary cover hits, consideration must also be paid to how these will appear on the newsstand and where the eye will be drawn to first.

In terms of typographic hierarchy the main headline must be the biggest and have clearest standout and eyes will always be drawn to big numbers and graphic devices such as circles or pluses, followed by smaller secondary cover lines and lists that can be used to suggest a “packed’ issue.

The position of cover lines should be affected by how a magazine is displayed on the shelves. Magazines are generally displayed in one of two ways, either in waterfall fashion so that the top third will be visible or overlapping so that the left third is most visible. This is why many mags choose to have their logo in the top left (T3, Red, GQ, etc) enabling full visibility of the brand and also allowing the opportunity to feature a cover line in the top right and also on the left hand side immediately under the logo.

3. Be consistent but never boring

As with any serialised form of design, magazine covers should be recognisable in their overall approach from issue to issue so that they’re recognisable but not too similar as to be confused with the previous issue or worse still, be seen as boring. This can be easily achieved through static elements such as the position and colour of the masthead/logo, a unifying and consistent colour scheme and typographic approach or by having a consistent photographic style from issue to issue.

This should be seen as an overall approach rather than a restrictive set of rules and you should never be afraid to do something different and amazing just because it breaks a few rules.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế brochure,
dịch vụ thiết kế catalogue,
dịch vụ thiết kế brand book,
dịch vụ thiết kế profile công ty,
dịch vụ thiết kế menu,
dịch vụ thiết kế photobook,
dịch vụ thiết kế dàn trang,
dịch vụ thiết kế editorial,
dịch vụ thiết kế tạp chí,
dịch vụ thiết kế magazine.
4. Typographic hierarchy and shelf placement

It will come as no surprise that typographic hierarchy within cover design is extremely important but so is its placement on the cover. Its often not just a case of creating the most visually appealing combination of image, main headline and secondary cover hits, consideration must also be paid to how these will appear on the newsstand and where the eye will be drawn to first.

In terms of typographic hierarchy the main headline must be the biggest and have clearest standout and eyes will always be drawn to big numbers and graphic devices such as circles or pluses, followed by smaller secondary cover lines and lists that can be used to suggest a “packed’ issue.

The position of cover lines should be affected by how a magazine is displayed on the shelves. Magazines are generally displayed in one of two ways, either in waterfall fashion so that the top third will be visible or overlapping so that the left third is most visible. This is why many mags choose to have their logo in the top left (T3, Red, GQ, etc) enabling full visibility of the brand and also allowing the opportunity to feature a cover line in the top right and also on the left hand side immediately under the logo.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế brochure,
dịch vụ thiết kế catalogue,
dịch vụ thiết kế brand book,
dịch vụ thiết kế profile công ty,
dịch vụ thiết kế menu,
dịch vụ thiết kế photobook,
dịch vụ thiết kế dàn trang,
dịch vụ thiết kế editorial,
dịch vụ thiết kế tạp chí,
dịch vụ thiết kế magazine.

hello@ds-o.vn

+84 9 3200 3889

50 Hang Bai, Hoan Kiem, Ha Noi

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