2018 FIFA World Cup is set to be held in Russia for the first time in history, across eleven cities during June and July. And it has a brand new logo designed by Lisbon-based Brandia Central. They have applied their unique style for many years for smaller basketball tournaments and soccer competitions, which will now be displayed in one of the world’s biggest stages.

Most of the fans agree that this new logo is filled with Russian mythology, architecture, and motifs. It’s also a reflection of Brandia Central’s style and approach. It may say that looking at the four World Cup logos of the twenty-first century this is, by far, the best and most valid.

/ source New Logo for 2018 FIFA World Cup Russia by Brandia Central

2014 World Cup logo was awful. Every time it appeared on screen it made many designers cringe like fans watching the Brazilian team seeing 7 goals go through their net. In the same game. So an ambitious new logo for Russia is a very welcome feeling. A visual blend of Fabergé egg, the Red Square’s Saint Basil’s Cathedral, Sputnik, and other cues, the trophy-shaped logo has an unapologetic decorative flair that is evocative, appropriate, and, against all odds, oddly attractive.

The “RUSSIA 2018” typography is very unique, possibly in the wrong ways, but it has a very interesting thick-and-thin rhythm that complements the curves of the emblem really well.

According to FIFA’s press release, the logo has been explained clearly:

“To creatively capture the essence of this remarkable, historic moment, inspiration was drawn from both Russia’s rich artistic tradition and its history of bold achievement and innovation. Above all, Russia’s pioneering in space was a truly captivating theme.

The shape of the Official Emblem of Russia 2018 takes on the universally recognisable outline of the World Cup Trophy, while the bold use of red, gold, black and blue in the emblem’s colour palette was inspired by centuries-old techniques seen in world-renowned Russian art dating back to the earliest icon paintings.

The magic ball at the top of the emblem puts the world’s love of football into the spotlight. And the components of the emblem taken together blend unique attributes of the World Cup and of Russia as host nation. It unites magic and dreams, as the competition will do for millions of fans in 2018.”

Miguel Viana, Chief Creative Officer of Brandia Central in an interview with Design Week, shared:

“Apart from our own preconceptions, we dug really deep into Russia’s identity. All of the research corroborated the idea that Russia is the land of Magic. A centuries-old culture, a fairytale-like architecture, the soul of its people, known by its determination and by the achievements that follow. Visually, we can find several inspirations from this background. Generally speaking, there is a sense of elevation, of ascending, like a spacecraft. This rising movement is reinforced by the human elements of the symbol, also inspired by the mankind’s ambition to reach for the stars, as well of the desire that every football player has of raising the World Cup trophy. The top element reminds us of a football ball together with the Sputnik’s shape. A special ball that will spread its magic throughout the biggest country on Earth, inviting all the people to join the celebration. As you can see, Russia’s Space adventures and achievements were a true theme. The colours red, gold, black and blue reflect the centuries-old techniques seen in world-renowned Russian art dating back to the earliest icon paintings. This brand celebrates the magic of Russia and the dreams of the whole world.”

2014 World Cup logo was awful. Every time it appeared on screen it made many designers cringe like fans watching the Brazilian team seeing 7 goals go through their net. In the same game. So an ambitious new logo for Russia is a very welcome feeling. A visual blend of Fabergé egg, the Red Square’s Saint Basil’s Cathedral, Sputnik, and other cues, the trophy-shaped logo has an unapologetic decorative flair that is evocative, appropriate, and, against all odds, oddly attractive.

The “RUSSIA 2018” typography is very unique, possibly in the wrong ways, but it has a very interesting thick-and-thin rhythm that complements the curves of the emblem really well.

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According to FIFA’s press release, the logo has been explained clearly:
“To creatively capture the essence of this remarkable, historic moment, inspiration was drawn from both Russia’s rich artistic tradition and its history of bold achievement and innovation. Above all, Russia’s pioneering in space was a truly captivating theme.

The shape of the Official Emblem of Russia 2018 takes on the universally recognisable outline of the World Cup Trophy, while the bold use of red, gold, black and blue in the emblem’s colour palette was inspired by centuries-old techniques seen in world-renowned Russian art dating back to the earliest icon paintings.

The magic ball at the top of the emblem puts the world’s love of football into the spotlight. And the components of the emblem taken together blend unique attributes of the World Cup and of Russia as host nation. It unites magic and dreams, as the competition will do for millions of fans in 2018.”

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế nhận diện thương hiệu,
dịch vụ thiết kế hệ thống nhận diện thương hiệu,
dịch vụ thiết kế visual identity,
dịch vụ thiết kế logo,
dịch vụ thiết kế biểu tượng thương hiệu,
dịch vụ thiết kế logosymbol,
dịch vụ thiết kế logotype.

Miguel Viana, Chief Creative Officer of Brandia Central in an interview with Design Week, shared:

“Apart from our own preconceptions, we dug really deep into Russia’s identity. All of the research corroborated the idea that Russia is the land of Magic. A centuries-old culture, a fairytale-like architecture, the soul of its people, known by its determination and by the achievements that follow. Visually, we can find several inspirations from this background. Generally speaking, there is a sense of elevation, of ascending, like a spacecraft. This rising movement is reinforced by the human elements of the symbol, also inspired by the mankind’s ambition to reach for the stars, as well of the desire that every football player has of raising the World Cup trophy. The top element reminds us of a football ball together with the Sputnik’s shape. A special ball that will spread its magic throughout the biggest country on Earth, inviting all the people to join the celebration. As you can see, Russia’s Space adventures and achievements were a true theme. The colours red, gold, black and blue reflect the centuries-old techniques seen in world-renowned Russian art dating back to the earliest icon paintings. This brand celebrates the magic of Russia and the dreams of the whole world.”

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế nhận diện thương hiệu,
dịch vụ thiết kế hệ thống nhận diện thương hiệu,
dịch vụ thiết kế visual identity,
dịch vụ thiết kế logo,
dịch vụ thiết kế biểu tượng thương hiệu,
dịch vụ thiết kế logosymbol,
dịch vụ thiết kế logotype.

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