Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes.

Join DS-O to explore some logo design tips from the pros.

1. Lay the groundwork

One of the most interesting parts of being a designer is that you get to learn new things with each new project. Every client is different, and even in the same profession, people do their jobs in many different ways. To make it easier for consensus to be reached on your design idea, you need to ask your client the right questions from the outset: Why are you here? What do you do, and how do you do it? What makes you different? Who are you here for? What do you value the most?
Those questions might seem quite straightforward, but they can be challenging to answer, and they’ll lead to further questions about your clients’ businesses. What you discover in this phase of a project will help to determine the strongest possible design direction.

2. Treasure your sketchpad

Using a sketchpad is a chance to rest our eyes from the glare of brightly lit pixels that tend to dominate our lives. But more importantly, recording different design ideas can be much quicker when there isn’t a digital device between our hands and our brains. So if you wake in the night with an idea you don’t want to lose, the pen and paper by your bed is the ideal way to remember. Sketching also makes it easier to put shapes exactly where you want them – there’ll always be time to digitise your marks later. When you’re describing design ideas to clients, prior to digitising a mark, it can be helpful to share a sketch or two, making it easier for them to visualise the outcome without distraction from typefaces and colours. Don’t share too much, though – only the best ideas.

3. Work in black and white

Leaving colour until near the end helps you focus your attention on the basics of the idea rather than something that’s much easier to change. A poor idea can’t be rescued by an interesting palette, whereas a good idea will still be good regardless of colour. Picture a well-known symbol. Think of it now. It’s the form we remember before the palette. It’s the lines, the shapes, the idea, whether that’s the bite from an apple, three parallel stripes, four linked circles in a horizontal line, or something else.

1. Lay the groundwork

One of the most interesting parts of being a designer is that you get to learn new things with each new project. Every client is different, and even in the same profession, people do their jobs in many different ways. To make it easier for consensus to be reached on your design idea, you need to ask your client the right questions from the outset: Why are you here? What do you do, and how do you do it? What makes you different? Who are you here for? What do you value the most?
Those questions might seem quite straightforward, but they can be challenging to answer, and they’ll lead to further questions about your clients’ businesses. What you discover in this phase of a project will help to determine the strongest possible design direction.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế nhận diện thương hiệu,
dịch vụ thiết kế hệ thống nhận diện thương hiệu,
dịch vụ thiết kế visual identity,
dịch vụ thiết kế logo,
dịch vụ thiết kế biểu tượng thương hiệu,
dịch vụ thiết kế logosymbol,
dịch vụ thiết kế logotype.
2. Treasure your sketchpad

Using a sketchpad is a chance to rest our eyes from the glare of brightly lit pixels that tend to dominate our lives. But more importantly, recording different design ideas can be much quicker when there isn’t a digital device between our hands and our brains. So if you wake in the night with an idea you don’t want to lose, the pen and paper by your bed is the ideal way to remember. Sketching also makes it easier to put shapes exactly where you want them – there’ll always be time to digitise your marks later. When you’re describing design ideas to clients, prior to digitising a mark, it can be helpful to share a sketch or two, making it easier for them to visualise the outcome without distraction from typefaces and colours. Don’t share too much, though – only the best ideas.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế nhận diện thương hiệu,
dịch vụ thiết kế hệ thống nhận diện thương hiệu,
dịch vụ thiết kế visual identity,
dịch vụ thiết kế logo,
dịch vụ thiết kế biểu tượng thương hiệu,
dịch vụ thiết kế logosymbol,
dịch vụ thiết kế logotype.
3. Work in black and white

Leaving colour until near the end helps you focus your attention on the basics of the idea rather than something that’s much easier to change. A poor idea can’t be rescued by an interesting palette, whereas a good idea will still be good regardless of colour. Picture a well-known symbol. Think of it now. It’s the form we remember before the palette. It’s the lines, the shapes, the idea, whether that’s the bite from an apple, three parallel stripes, four linked circles in a horizontal line, or something else.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế nhận diện thương hiệu,
dịch vụ thiết kế hệ thống nhận diện thương hiệu,
dịch vụ thiết kế visual identity,
dịch vụ thiết kế logo,
dịch vụ thiết kế biểu tượng thương hiệu,
dịch vụ thiết kế logosymbol,
dịch vụ thiết kế logotype.
4. Keep it appropriate

A mark must be relevant for the ideas and activities it represents. An elegant typeface will suit a high-end restaurant more than it will a children’s nursery. A palette of fluorescent pink and yellow isn’t going to help your message engage with male pensioners. The more appropriate your rationale behind a particular design, the easier it becomes to sell the idea to a client. And that can often be the most challenging part of a project. Designers don’t just design. They sell, too.

5. Aim for easy recall

Simplicity aids recognition, especially when so many brands are competing for our attention. You want to give onlookers the opportunity to recall a mark after just a quick glance, and that’s not possible with an overly detailed design. A trademark has to be focused in concept – have a single ‘story’ – and in most cases must be uncomplicated in form. This is because it needs to work at a variety of sizes and in a range of applications, from a website icon in a browser bar to signage on a building.

4. Keep it appropriate

A mark must be relevant for the ideas and activities it represents. An elegant typeface will suit a high-end restaurant more than it will a children’s nursery. A palette of fluorescent pink and yellow isn’t going to help your message engage with male pensioners. The more appropriate your rationale behind a particular design, the easier it becomes to sell the idea to a client. And that can often be the most challenging part of a project. Designers don’t just design. They sell, too.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế nhận diện thương hiệu,
dịch vụ thiết kế hệ thống nhận diện thương hiệu,
dịch vụ thiết kế visual identity,
dịch vụ thiết kế logo,
dịch vụ thiết kế biểu tượng thương hiệu,
dịch vụ thiết kế logosymbol,
dịch vụ thiết kế logotype.
5. Aim for easy recall

Simplicity aids recognition, especially when so many brands are competing for our attention. You want to give onlookers the opportunity to recall a mark after just a quick glance, and that’s not possible with an overly detailed design. A trademark has to be focused in concept – have a single ‘story’ – and in most cases must be uncomplicated in form. This is because it needs to work at a variety of sizes and in a range of applications, from a website icon in a browser bar to signage on a building.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế nhận diện thương hiệu,
dịch vụ thiết kế hệ thống nhận diện thương hiệu,
dịch vụ thiết kế visual identity,
dịch vụ thiết kế logo,
dịch vụ thiết kế biểu tượng thương hiệu,
dịch vụ thiết kế logosymbol,
dịch vụ thiết kế logotype.

hello@ds-o.vn

+84 9 3200 3889

50 Hang Bai, Hoan Kiem, Ha Noi

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