Posters are one of the best design projects because you can bend the rules so many different ways. They’re creative, bold, groovy and can provoke so many emotions too. Some posters get you excited and pumped up such as music or event posters. And then others are chock full of information. Some may contain much more information than others. The key is finding the right balance with headline, copy, images and logos.

Knowing your audience and product/service/event is the first bit of critical information for a poster. After that, the mood, emotion or reaction will lead to colors, fonts and graphics that complement the information. Join DS-O to find some useful tips.

25 ways to design an awesome poster and create a buzz for your next event

Tip 01: Use color to create energy, elicit a mood and attract the eye.

Color is one aspect of the design that’s wide open. Colors will create energy, elicit a mood and attract the eye. Depending on the poster subject, the colors will be bold, subtle or romantic. You can really go all out with color.

In this example, the Savannah Music Festival poster uses soft, springtime colors. This makes sure the viewer knows it’s an outdoor concert with charming music and not a rock concert.

Another idea is to use blocks of solid colors. Ensure that the colors you choose work well together, and you’ll be able to achieve a striking background. Or, limit your color palette.

Tip 02: Experiment with typography

So much can be conveyed in an event poster from just from the fonts. Show seriousness with a bold sans serif, enhance elegance with an italic serif or express playfulness or fun with a loose handwritten font. When selecting fonts, choose at least two — One for the headline. One for body copy. To create greater impact, experiment with typography.

Tip 03: Create visual hierarchy

Posters should grab attention and be a quick read. Rank information in order of importance. If you’re working with little copy, go for a bold, simple graphic or photo. If you have lots of information, have the type be your focus. Think about a big headline and group information into chunks.

Tip 01: Use color to create energy, elicit a mood and attract the eye.

Color is one aspect of the design that’s wide open. Colors will create energy, elicit a mood and attract the eye. Depending on the poster subject, the colors will be bold, subtle or romantic. You can really go all out with color.

In this example, the Savannah Music Festival poster uses soft, springtime colors. This makes sure the viewer knows it’s an outdoor concert with charming music and not a rock concert.

Another idea is to use blocks of solid colors. Ensure that the colors you choose work well together, and you’ll be able to achieve a striking background. Or, limit your color palette.

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Tip 02: Experiment with typography

So much can be conveyed in an event poster from just from the fonts. Show seriousness with a bold sans serif, enhance elegance with an italic serif or express playfulness or fun with a loose handwritten font. When selecting fonts, choose at least two — One for the headline. One for body copy. To create greater impact, experiment with typography.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế ấn phẩm truyền thông,
dịch vụ thiết kế form ấn phẩm truyền thông,
dịch vụ thiết kế poster,
dịch vụ thiết kế áp phích.
Tip 03: Create visual hierarchy

Posters should grab attention and be a quick read. Rank information in order of importance. If you’re working with little copy, go for a bold, simple graphic or photo. If you have lots of information, have the type be your focus. Think about a big headline and group information into chunks.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế ấn phẩm truyền thông,
dịch vụ thiết kế form ấn phẩm truyền thông,
dịch vụ thiết kế poster,
dịch vụ thiết kế áp phích.
Tip 04: Use negative or white space to form a clever composition

Creating an image from another image is something like magic. It’s great how the Melbourne Food & Wine poster creates wine bottles from the fork prongs. Another way to use negative space is to draw the eye into a small object of focus with lots of negative space around it to let the viewer’s eye breathe. Drop your copy into the open space to draw the eye but don’t fill it.

Tip 05: Remove unnecessary elements. Say more with less.

Sometimes, less is more. It intrigues the viewer. A single word or dramatic image can communicate so much more than lots of words or intricate photos or illustrations. Don’t add extra graphics or words just for the sake of adding more.

Tip 04: Use negative or white space to form a clever composition

Creating an image from another image is something like magic. It’s great how the Melbourne Food & Wine poster creates wine bottles from the fork prongs. Another way to use negative space is to draw the eye into a small object of focus with lots of negative space around it to let the viewer’s eye breathe. Drop your copy into the open space to draw the eye but don’t fill it.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế ấn phẩm truyền thông,
dịch vụ thiết kế form ấn phẩm truyền thông,
dịch vụ thiết kế poster,
dịch vụ thiết kế áp phích.
Tip 05: Remove unnecessary elements. Say more with less.

Sometimes, less is more. It intrigues the viewer. A single word or dramatic image can communicate so much more than lots of words or intricate photos or illustrations. Don’t add extra graphics or words just for the sake of adding more.

Design Studi- Online,
Design Studio Online,
DS-O,
DSO,
dsovn,
design studio,
studio online,
design,
studio,
dịch vụ thiết kế đồ họa chuyên nghiệp,
dịch vụ graphic design,
dịch vụ design,
dịch vụ tư vấn định hướng hình ảnh chuyên nghiệp,
dịch vụ thiết kế ấn phẩm truyền thông,
dịch vụ thiết kế form ấn phẩm truyền thông,
dịch vụ thiết kế poster,
dịch vụ thiết kế áp phích.

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