Nike is a global sportswear maker company, especially its top-quality sneakers. But it is known also for its simple but unique logo design. The Nike swoosh logo is a glaring example of how a visual turns a business into a trustworthy brand. The logo was once considered as an insignificant and humble symbol. It later became a part of sports culture.
The Nike logo was designed by Carolyn Davidson in 1971. Originally, the logo was called as ‘the srtip’, which later became well known as ‘Swoosh’. Swoosh referred to the fibers that the Nike shoes used that time. The Nike swoosh logo made its first public appearance on the shoes in the spring of 1972. At that time, the Nike symbol was printed on the vamp of an athletic shoe.
The company registered the logo as its trademark in 1995. Since then, the Nike sign is the exclusive brand identity of Nike Inc
The Swoosh is a sound that we hear when something zips past quickly by our side. This word stands for fast sound, speed, and motion. This is the reason that the logo is in a shape that shows an arch of movement.
The Nike logo was designed by Carolyn Davidson in 1971. Originally, the logo was called as ‘the srtip’, which later became well known as ‘Swoosh’. Swoosh referred to the fibers that the Nike shoes used that time. The Nike swoosh logo made its first public appearance on the shoes in the spring of 1972. At that time, the Nike symbol was printed on the vamp of an athletic shoe.
The company registered the logo as its trademark in 1995. Since then, the Nike sign is the exclusive brand identity of Nike Inc.
The Swoosh is a sound that we hear when something zips past quickly by our side. This word stands for fast sound, speed, and motion. This is the reason that the logo is in a shape that shows an arch of movement.
Shape: The Nike swoosh logo is shaped as a wing of the Greek goddess of Victory, Nike. By borrowing the shape and other design elements from mythical, cultural, and historical sources, you can engage people with the design.
Color: The swoosh logo has been appearing in different colors. It appeared in strong black color for many years. Then, a dull orange shade was introduced as a brand color.
Shape: The Nike swoosh logo is shaped as a wing of the Greek goddess of Victory, Nike. By borrowing the shape and other design elements from mythical, cultural, and historical sources, you can engage people with the design.
Color: The swoosh logo has been appearing in different colors. It appeared in strong black color for many years. Then, a dull orange shade was introduced as a brand color.
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