The campaign’s identities of sneaker brands head towards the active, strong and young characteristics. Color and 3D modeling are the two factors most focused on in every identity design for sneakers’ campaigns.
Color is usually outstanding and has high contrast to immediately make strong impression on the viewers at the first sight. 3D modeling is crucial as it provides the comprehensive look of the whole design of the shoes, every line, every buffer and these images will help increase sales.
Beside those two factors, every shoe campaign has different message, which is the opportunity for the designers to freely express their creativity and make their campaigns stand out.
This week DS-O would like to introduce the impressive brand identities of the sport shoe brands’ campaigns or projects to kick off the youthful and energetic inspiration for the new week.